Typography - Week 5

Lecture

No lecture! We had an online class where Mr. Vinod explains the next step to finalise our work for this task.

Type expression (20%)

Task 1: Identify 4 words that describe you. You will then express typographically the meaning of these words without the aid of a visual. You are only allowed to manipulate the type to express the inherent meaning of the chosen words.

Draw two 7cm squares on an A4 graph paper using a pencil. Ensure the boxes are centered vertically and horizontally in the A4 paper. Do the same for two other sheets of paper to obtain 4 squares in total.

Draw and express you respective words. Upon approval digitize your artworks using Adobe Illustrator and print them out. Update your eportfolio throughout the task and ensure every aspect of the process is documented methodically.

Marking criteria: Your work will be judged on whether you have been able to capture the meaning or action of the chosen words through your designs. The designed words in the type expression task must showcase sensitivity in balance, proportion and composition. It must reflect the inherent meanings of the words. You will be judged on whether you have demonstrated critical thinking and exploration. This evidence must be visible in your postings in the eportfolio and your in-class process work.

Final Submission

Essentially, I stuck with the words I was experimenting with on Illustrator but with a few just a few tweaks. I tried doing other words, but the ideas just weren't flowing through or the designs I envisioned for them didn't come through as I wanted it to. I decided to just work with what I got, I didn't want anything TOO complicated or too much - I went with how sometimes the simplest designs can speak the loudest.

Feedback

Need to remember to work on documenting my process. In future, inspirations can come from my process documentations, not my final output on assignments

Shouldn't have used outline-type family font, it contributed nothing to the word for "observant"

Should have kept it back and white - no colour.

Experience

This was enjoyable, I over thought it at first and it was like I was putting too much on my plate for no reason, so again I reminded myself to keep it simple. I like the little tweaks and use of symbol, composition and weight through the font of my work.

Observation

This task had more breathing space to be creative with what is already there - no more pressure of structure like the last task. At one point I was being too indecisive and couldn't make up my mind on what to do. I hope I nailed it though! One of the things that keep me stagnant is when I over think about if it could be better.  

Findings

Illustrator is becoming much easier! I'm slowly feeling as confident as I do on Photoshop. I kinda wish I knew how to use this and more when I was doing Advertising Design - like I wonder if it would've enhanced my work.